ACCOUNT BASED MARKETING: 2021 PLAYBOOK

Plan, Build, Execute and Measure Your Marketing Success

For the past decade the promise of connected care design and delivery has been the driving force for healthcare IT marketers. Over the last year the need for fully integrated care technology became mission critical for payers, providers and patients.

2021 presents a host of unknown variables — B2B marketers will continue to evolve as marketing strategies and investment will be fueled by digital content, audience access and connectivity to new demand and lead generation platforms.

Staying ahead of the curve and creating a well-balanced, always on marketing plan will require a continued focus on digitally overcoming a sales process void of face-to-face networking, live pitches, and handshakes.

Together, HIMSS Media and Healthlaunchpad have launched a webinar series to provide insights and translate intelligence into education for healthcare marketers and their teams.

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